In 1989, what is now the Canadian Council of Ministers of the Environment (CCME), called for the development of a “National Packaging Protocol which would set targets and schedules for the minimization of packaging waste and contribute to a 50% overall reduction in waste generation by the year 2000.” A broad, multi-stakeholder consultation began and in March, 1990 the Ministers endorsed the Protocol’s waste diversion targets and six national packaging policies. Representatives from federal, provincial and municipal governments, industry and environmental and consumer interest groups formed the National Task Force on Packaging which would work together over the next 10 years to monitor the Protocol’s implementation.