This paper contains best practices for successful Extended Producer Responsibility (EPR) for packaging. These rules aim to support the goals of obliged companies in their sustainability policy and Corporate Social Responsibility (CSR), and should be incorporated in the forthcoming revision of the EU Waste Legislation on Packaging and Packaging Waste. To achieve economic and environmental excellence, the EPR compliance scheme should be industry-owned, operate on a not-for-profit or profit-not-for-distribution basis and have a public service mission. It should have sustainable financing based on joint financial responsibility and operate in a transparent and auditable manner. The EPR compliance scheme should also involve a strong collaboration with all stakeholders going from public authorities to inhabitants and waste operators – each of which has a designated role to play. Based on these 10 rules, the EPR compliance scheme should bring significant added value across the product life cycle in terms of packaging optimisation and packaging waste recycling, while actively contributing to an optimum cost-efficient and transparent packaging waste management.