he purpose of this consultation is to seek views on reforms to the Waste Electrical and Electronic Equipment Regulations 2013, which are intended to drive up levels of separately collected WEEE for re-use and recycling. We want to ensure producers and distributors of electrical and electronic products finance the full net cost of collection and proper treatment of products that end up as waste. The proposed reforms will also support the drive towards a more circular economy by ensuring products are designed to have a lower environmental impact than those which we consume today and to ensure products stay in use for longer. Research indicates that lack of convenience and awareness are both key inhibitors to driving higher collections. What is convenient for one person may be less so for another. Order from an online seller and you can often have goods delivered to your home or you can pick up from a collection point. Our proposals offer a similar choice when the products we consume become waste. Alongside this consultation document, we have also published a call for evidence. The call for evidence sets out wider areas for reform in which detailed proposals and an accompanying impact assessment have yet to be developed. Nevertheless, we have set out some specific areas on which we would welcome additional evidence and views to assist further policy development ahead of consulting on formal UK-wide proposals supported by a full assessment of costs and benefits. Taken together, the proposals set out in this consultation and those in the call for evidence represent our intentions for WEEE reform. The various ideas in the call for evidence will need further development and consultation before they can be implemented. This means that not all the reforms will be made at the same time. Indeed, it is envisaged that reforms will be phased starting potentially as early as next year with measures on online marketplaces, free collection of large domestic appliances by retailers on delivery of a new item and the introduction of a new EEE category for vapes, which are discussed in this consultation document. The start of the rollout of the household collection system is anticipated from 2026, along with the other measures sets out in this consultation document. It is anticipated that policy proposals arising from the call for evidence will be phased in over a longer timeframe. This package and the subsequent government response should be taken as a review and report of the Waste Electrical and Electronic Equipment Regulations 2013 as required under Regulation 93.