Dong, Y.; Zhang, F., and Fu, L., 2019. Ecological design: The role of extended producer responsibility system. In: Guido-Aldana, P.A. and Mulahasan, S. (eds.), Advances in Water Resources and Exploration. Journal of Coastal Research, Special Issue No. 93, pp. 354–361. Coconut Creek (Florida), ISSN 0749-0208.With the development of the society, terrestrial and marine ecosystems are destroyed seriously. To protect the ecosystems, ecological design is the key factor to implement the extended producer responsibility system (EPR), which can effectively improve the nature resource utilization, and reduce the waste of resources and environmental destruction during the production, circulation, use and processing stages for products. Firstly, this paper studies the driving factors of producer extended responsibility system, which includes government regulation and incentive, consumer demand pressure, the internal environment of the enterprise management and so on. After analyzing these factors, this paper studies the driving factors on ecological design. Through interviews and questionnaires on the production enterprises, and combined with the current research literatures in china and abroad, this paper verified and developed the scale for ecological design, extended producer responsibility, the driving force of ecological performance factors. The results show that as key elements of EPR, government regulation and incentives, corporate internal environment management can effectively promote the concept and behavior of ecological design of manufacturing enterprises; but consumer demand pressure cannot significantly affect the implementation of ecological design.