The onset of packaging EPR programs in the United States is very new, with five laws enacted since 2021 and no programs yet operational. There is one producer responsibility organization (PRO), called Circular Action Alliance (CAA), registered to date, and some state rulemaking processes are still underway. Now is the time to think strategically and holistically about the future of reuse in U.S. packaging EPR systems, while there is opportunity to shape them from the ground up. In this paper, we call for an ambitious, public commitment from CAA and any future U.S. packaging PROs to invest in reuse systems. These investments should occur across all five newly-enacted packaging EPR programs as well as any new programs launched in the coming years, irrespective of state-specific legislation. No matter what a given statute specifies, a best-in-class packaging PRO will commit to developing reuse systems with its member brands. A best-in-class PRO should employ four reuse strategies: 1. Adopt a long-term vision and set consistent program goals; 2. Offer incentives and technical assistance to producers choosing reuse; 3. Provide direct funding for reuse systems; and 4. Maintain transparency. U.S. packaging PROs have many priorities while they work to stand up new programs. Fortunately, these strategies can be launched immediately — and they must be, if reuse is to be more than an afterthought for packaging EPR. However, they can also be expanded over time to allow flexibility while programs launch. Each of these strategies is also adaptable across distinct state legislative frameworks, meaning their adoption across programs will help streamline and harmonize compliance for producers. In every packaging EPR program enacted to date, reusable packaging offers advantages to producers. A best-in-class PRO will support its members in exploring and transitioning to advantageous reuse systems to achieve the best outcomes for their bottom lines and the planet.