With the rise of the circular economy, the professional sales of used-assets1 are becoming increasingly important. However being actively engaged in the used asset market frequently goes against manufacturers’ traditional way of working; which is producing new products in increasing numbers to keep their factories up and running. Combined with the fear of cannibalization, lower available budgets and a lack of strategic relevance, manufacturers often overlook or underestimate their used asset possibilities. This bluepaper is the result of researching the 43% of manufacturers whom do promote their used assets. Over 360 examples of online and offl ine promotion materials were aggregated and analyzed in terms of their structure, content and included visuals. The results are presented in table 1 and provide an overview of the collected examples clustered according to promotion format. This bluepaper highlights key elements to consider in the process of creating promotion materials for used assets. Accompanied by examples from industry frontrunners you will become inspired to get the best out of your used asset sales and put your used assets in the spotlight it deserves.