This paper will summarise the recently concluded agreement with the carpet industry in the United States to assume responsibility for discarded carpet according to a ten-year schedule. The initiative with the carpet industry arose from the State of Minnesota’s efforts to develop and adopt a product stewardship policy and subsequent decision to examine voluntary initiatives to achieve product stewardship outcomes. The Midwestern Workgroup on Carpet Recycling, a multi-stakeholder process to examine product stewardship for carpet and facilitated by the University of Tennessee, was convened in 2000 as the first initiative to establish a voluntary product stewardship agreement. The Workshop resulted in a commitment to establish national negotiated reuse and recycling goals for carpet and the creation of a producer responsibility organisation charged with achieving the ten-year schedule for the recycling and reuse of carpet. As well as examining the elements contributing to a successful initiative, the paper will describe the barriers and opportunities to initiating a state-led product stewardship initiative that addresses products manufactured by national and international producers. The paper will also identify how the experience with the carpet industry may inform other product stewardship efforts for consumer products in the US, most notably PET containers and consumer electronics.