Producers have a challenging time managing environmental impacts because legislation and implementation systems are completely unsynchronized – both within the EU and globally. WEEE legislation is particularly varied. Legislation appeared first in European countries and there is now a proliferation of legislation in regions and countries which include the European Union, the US, Canada, Japan, Mexico, Brazil and China. Yet, there is a lack of harmonization both within countries and between them. The complex implementation of the WEEE Directive in different regions and the differing or absence of e-waste infrastructure in other regions also make it costly and resource intensive for producers to manage WEEE at a company level. HP has been involved in all stages of WEEE Directive from the first conception in 1998 to WEEE II implementation. We operate in 28 EU countries and manage 87 contracts with Producer Responsibility Organizations (PROs). We deliver 766 compliance reports annually. This paper describes various components of HP ́s strategy in compliance operations to demonstrate how much effort and dedication a producer needs to put in order to fulfil its obligation beginning from addressing environmental management in their organizational structure, managing multiple compliance solutions through outsourcing of compliance operations, collaborative partnership to lobbying activities and value chain creation.