Environmental issues have become progressively more important during the 1980s and 1990s. With greater concern about the environment, pressure, both formal and informal, has mounted on business. One of the most developed formal constraints has emerged in Germany, with the introduction of packaging laws to reduce packaging and encourage reuse and recycling. Such legislation affects both German companies and companies exporting into Germany. It can be argued that exporters are disadvantaged by such legislation, having to adapt their activities to each country. This presupposes knowledge of the legislation and a willingness and ability to change and embrace the new constraints. Reports on the new German packaging laws and on a survey of firms exporting to Germany, which examines their awareness of and compliance with these laws.