For the last 10 years the Australian Mobile Telecommunications Association (AMTA) has commissioned annual market research into how Australian consumers use and dispose of their mobile phones and why they do or don’t recycle. The research has provided critical intelligence in shaping, directing and monitoring the performance of the industry’s recycling program – MobileMuster. Established voluntarily in 1998 by the AMTA and its members, the Mobile Phone Industry Recycling Program (MPIRP) now known as MobileMuster, aims to keep old mobiles out of landfill and ensure that all components including accessories are recycled to the highest environmental standards. In the world of product stewardship MobileMuster is a unique program. Unlike many schemes across the globe it is not governed by regulation or enforced by mandatory laws. It is a voluntary initiative of manufacturers and carriers who have chosen to work together. In May 2014 MobileMuster was accredited as the first voluntary product stewardship scheme under the Federal Government’s Product Stewardship Act 2011.