This paper presents the extended producer responsibility (EPR) programme for plastic packaging in Norway. The main focus is on the industrial implementation after the signing of the covenant in 1995 (Norwegian Ministry of Environment 1995). The contracting parties of the covenant are, on the one side, the Norwegian Ministry of Environment and, on the other, representatives from producers, fillers and packers, retailers and grocery trades of plastic packaging. Plastic packaging is not the only EPR programme running in Norway. The first was a regulation for battery collection and recovery in 1990. This was followed up by a covenant on batteries in 1993, a covenant on liquid board packaging in May 1995, and similar covenants for fibre based packaging, glass packaging and metal packaging in September 1995. Finally, the covenant and regulation for EE products in 1998 and the covenant for rechargeable batteries in 2000, completes the list of EPR programmes in Norway. The EPR programme on plastic packaging is probably the most controversial scheme, because there has been a lot of disagreement concerning the level of the targets of recycling, whether energy recovery should be preferred to material recycling and also the costs of operating this programme (Bruvoll 1998, Hanssen 1998). Even so, the case of plastic packaging is regarded as representative for the schemes operating in Norway, because the other EPR programmes implemented in 1995 is quite similar as far as the way the covenants are formulated and in the way the industrial implementation is done. This paper provides a description of the processes and consequences of the implementation of EPR in the plastic packaging sector in Norway. First, the theoretical background for studying EPR implementation is presented. Then, in section 3, a descriptive analysis of the operating EPR system is given, with obtained results from a governmental, a sectoral and a company perspective. In chapter 4 the results are discussed.