Electrolux is one of the world’s leading producers of household appliances for indoor and outdoor use, and of corresponding products for professional users. In current policy-making, the product group “electric and electronic equipment” is defined as subject for EPR legislation, which include the majority of Electrolux products. On EU-level, working papers have been presented and a first draft directive is expected this spring. Some countries have presented, and in some cases finalized national EPR legislation for electric and electronic products. Examples are Japan, Norway and the Netherlands. Electrolux is worried about the trend towards legislation that leads to non competitive pool systems, and thus creates no new incentives for companies to improve in terms of eco-design and system development. More specifically, by giving manufacturers a non specific responsibility to take-back unspecified products corresponding to present market share, the possible incentives and dynamic mechanisms that EPR could represent, are not utilized. Electrolux promotes a direct, future oriented EPR. This means that an obligation to take back the product is made at the point of sales and that this specific product. In this way the right incentives are created to improve recycling efficiency by product design and system development