Japan Container and Package Recycling Association ( hereinafter referred to as the “Association” ) was founded in September 1996 as the designated organization under the Containers and Packaging Recycling Law ( hereinafter referred to as “the Law “ ), in an attempt of exercising EPR on national basis for the selected type of containers and packages. This short report will make a brief presentation on following 5 points: 1. Function and achievements of the Association. 2. Preparation for the new system to be introduced in year 2000 spring. 3. Costs of EPR implementation. Costs of social reformation and associated friction among the stake holders. 4. New “Paradigm”: from “product driven society” to “service driven society” 5. Proposal for the Government-Industry interaction.