Extended producer responsibility has become an important managerial system to dematerialize our economy. This paper aims to verify the five promotional factors of extended producer responsibility, and to investigate its applicability in the auto-manufacturing industry. A questionnaire survey has been conducted in the auto-maufacturing industry, followed by principle component analysis and description analysis of the data collected. As a result, five promotional factors have been verified and auto-manufacturing industry is proved a promising industry in terms of EPR implementation. Future strategies are put forward based on the promotional factors.